SAF06 - Dynamics

Satya Nadella

The Last Mile of Productivity

• Connecting people to process

Microsoft have 30 CRM instances deployed across different areas

Dynamics Investments

• Role based experiences - Office
• Collaboration - Sharepoint
• Contextual intelligence - SQL Server
• Services - Visual Studio
• Live enabled - Windows Live

Dynamics architectural tenants

• Composable role based experience
• Model driven
• SOA deployment

Demonstrations

• Dynamics CRM v3c
• Lead management gadget for Vista sidebar - hooks into CRM web services
• Relationship mapping with images on each member of the relationship
• 3D home design and layout
• Exception management demonstration
• Exception notifications go into sidebar via a gadget
• Click on the notification and a sharepoint site comes up with exception problem identified (in this case an order problem)
• Drills down onto order details
• Combines it with mapping from virtual earth
• Order origination and delivery points identified
• Where the order is now
• Collaboration with the truck driver via a wireless device
• Messenger used - hopefully not while driving
• Sharepoint search used to identify missing customs document required for shipping
• Business Intelligence
• Sharepoint dashboard
• Mapping
• Tabular business score card from Performance Point Manager with traffic lights
• Opening detail data with Excel Analysis Services
• Another dashboard with more detail
• More detailed mapping
• Pie charts and graphs
• Drill down with ProClarity
• Performance map
• Size of box shows size of sales
• Colour shows margin a la heat map
• Drill down into geographic areas
• Dynamics Live CRM
• Hosted on the Live site a la SalesForce.com
• Dashboard
• Charts
• Scorecards
• Drilldown
• Outlook style interface for activities, calendar, queued items
• Customer data
• Collaboration tools
• Workspace creation for working with partners
• Collaborator uploads documents rather than emailing
• Marketing campaign creation and management
• Internet ads
• MSN ad centre
• Choose regions and target pages
• Performance tracking
• Email

Model Driven Development

• Research derived customer model
• Workflow driven
• Role specific tools