SAF06 - The Personal Enterprise

Ray Lane

 

Commoditisation

• Cost of software reducing
• Costs for software 10% of current
• 70% of companies will go
• $4.7 billion going in as venture capital in US market
• Nicolas Carr – IT doesn’t matter...

Globalisation

• US market leadership lost
• Existing model uneconomic
  • Too many competitors within a limited region

Market Demand

• SMB market growth strong
• Enterprise market limited

Future

• Leverage community power
  • Mash ups etc
• Enabling user generated content
• Apps from services
• Personal history
  • Activity
  • Alive
• Context
• Relationship status and value and history

Seven Laws for Success in the Personal Enterprise

• Serves individual need
• Viral adoption
• Contextual and personal
• No train
• Delivers instantaneous value
• Utilises social networks
• No IT

Examples

• WebEx
• Skype
• IM
• SuiteTwo
• Google desktop
• SFDC
• Monster